Sol Vibe Design
Branding + Web Design
Sol Vibe Design, an interior design studio located in Vista, California, specializes in holistic design services that encompass residential projects, remodels, and short-term rental design. Central to their philosophy is the practice of Feng Shui, guiding the harmonious arrangement of spaces for enhanced well-being. When Stef, the owner of Sol Vibe Design, approached me, she was eager to elevate her business to new heights and establish a professional online presence. In response, we embarked on a comprehensive branding and website design project aimed at enhancing her brand identity, visibility, and client engagement.
Sol Vibe Design aimed to establish a strong brand and website identity to enhance their professional presence and elevate their business to the next level. The primary objective was to design a website that not only showcased her design services but also encapsulated the essence of the brand. Without a pre-existing website, Sol Vibe Design faced challenges in reaching potential clients and effectively communicating its unique value proposition. Our collaboration encompassed several stages, including brand development, website design, copywriting, and search engine optimization (SEO).
The key objectives of our work together included:
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Build a strong online presence to get noticed.
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Creating a visually appealing brand identity that resonates with the target audience.
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Developing a user-friendly website to showcase services and make booking a breeze.
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Use SEO strategies to boost online visibility and attract more clients.
Together, we crafted a cohesive branding strategy and a user-friendly website that empowered Sol Vibe Design to leverage its new online identity, allowing them to focus on growing the business through exceptional interior design.
Inside the Project - Inside the Project
Inside the Project - Inside the Project
WHAT WE DID
Brand Identity
Website Strategy
Wix Website
The Branding
Sol Vibe Design wanted to elevate their brand to reflect their high-end interior design services for both residential spaces and short-term rentals. To help them achieve this, we crafted a comprehensive branding strategy that included custom typography, a unique color palette, and tailored visual styling.
The goal was to enhance Sol Vibe Design’s professionalism while maintaining that cool coastal California vibe to help them stand out from the competition. We collaborated to develop a brand kit that would guide her marketing efforts moving forward.
Our branding solutions included:
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A harmonious color palette made up of calm, inviting colors that resonate with the company’s holistic approach. This palette creates a sense of tranquility and warmth, appealing to both homeowners and rental property managers.
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Carefully curated custom typography that conveys elegance and professionalism while ensuring readability. The selected fonts complement the overall aesthetic, creating a cohesive look across all marketing materials.
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A mood board that captures the essence of her brand's visual identity, serving as a valuable reference for future marketing initiatives.
With her brand kit in hand, Stef now has a solid reference for all her marketing needs, ensuring a consistent and professional appearance in her business communications.
The Website
For Sol Vibe Design’s website, we created a strategic and user-friendly experience. Built on Wix, the site is easy to update and maintain, making it a perfect fit for Sol Vibe Design’s growing business.
Our website solutions included:
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A visually engaging layout that showcases her portfolio, services, and unique approach to interior design. The design embodies Feng Shui principles with clean lines and harmonious visuals that reflect balance and tranquility, along with strong call-to-actions that guide users to the information they need.
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Integration of a booking calendar that makes it super easy for prospective clients to connect with Stef. This feature enhances the user experience, simplifying the next steps for visitors.
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Email sign-up forms, including pop-ups and built-in options, to collect subscribers and increase engagement with potential clients.
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Compelling copy that speaks to busy families and professionals looking for help with their residential or Airbnb interior design needs, all while incorporating Feng Shui principles.
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SEO optimization through smart use of page titles, meta descriptions, and alt image tags to improve online visibility and drive organic traffic from Google.
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A mobile-responsive layout that ensures a smooth user experience across all devices.
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A simple and intuitive interface that lets Sol Vibe Design easily add content and keep the website fresh and up-to-date.
The Results
Since launching its new website, Sol Vibe Design now has a
Professional Look: a polished online presence that reflects the quality and integrity of their design services, positioning her as a credible player in the interior design market.
Digital Showcase: The website serves as a central hub for potential clients to learn about Sol Vibe Design, explore the portfolio, and understand her unique approach to interior design.
Client Engagement: The integrated booking system has begun to facilitate connections with interested clients, streamlining the process for discovery calls and consultations.
Brand Consistency: The brand kit created a consistent visual identity that Stef can apply across various marketing platforms, ensuring that all touchpoints are aligned with her brand.
