As an interior designer, creative, or small business owner, you know how important it is to understand how people interact with your website. Are they bouncing off quickly? Are they spending a lot of time on certain pages? Are they converting into customers? Knowing the answers to these questions can help you make data-driven decisions to improve your online presence and grow your business.
That's where Google Analytics and a Google Business Profile come in! In this article, we'll break down what these tools are, why you need them, and how to connect them to your Wix website.
What is Google Analytics?
Google Analytics is a powerful tool that helps you understand how users interact with your website. It tracks things like:
How many people visit your site
Where they come from (search engines, social media, referrals, etc.)
What pages they visit
How long they stay on your site
What actions they take (e.g., filling out a contact form or making a purchase)
With Google Analytics, you can get insights into what's working and what's not, so you can make data-driven decisions to optimize your website and improve your online presence.
What is a Google Business Profile?
A Google Business Profile is a free listing that helps you manage how your business appears on Google Search and Maps. It includes:
Your business name, address, and phone number
A profile description
Images and videos
Reviews from customers
Having a complete and accurate Google Business Profile helps customers find and recognize your business when searching online. It also gives you more control over how your business appears in search results.
Why do I need both?
You need both Google Analytics and a Google Business Profile because they complement each other perfectly:
Google Analytics tells you what's happening on your website, while
A Google Business Profile helps customers find and recognize your business.
By connecting the two, you'll get a more complete picture of your online presence and be able to make informed decisions about how to improve it.
How to set up Google Analytics on Wix
Step 1: Create a Google Analytics account
Go to google.com/analytics and sign in with your Google account.
Click on "Sign up" and follow the prompts to create a new account.
Fill in the required information, including your website URL and industry category.
Step 2: Get your tracking ID
In the Google Analytics dashboard, click on the "Admin" button.
Select "Properties" > "Property Settings".
Find the "Tracking ID" field and copy it.
Step 3: Connect Google Analytics to Wix
Log in to your Wix account dashboard and go to the "Marketing" tab.
Click on "Connect Google Analytics".
Follow the instruction steps on the Google Analytics connection displayed on the screen.
Click "Save".
That's it! You've connected Google Analytics to your Wix website.
How to set up a Google Business Profile
Step 1: Create a Google My Business account and Connect with Wix
Log in to your Wix account dashboard and go to the "Marketing" tab.
Click on "Set up Profile" next to the Google Business Profile line.
Click "Start Now" on the next screen to set up your business profile account
Fill in the required information, including your business name, address, and category.
Step 2: Verify your business
Follow the verification process by clicking on "Verify now".
Choose the verification method that works best for you (email, phone, or postcard).
Step 3: Claim and customize your profile
Claim your profile by clicking on "Claim this business".
Fill in the required information, including profile description, images, and videos.
Customize your profile by adding opening hours, contact information, and more.
Tips and tricks:
Make sure to verify your business with multiple methods for added security.
Use consistent branding across all online platforms.
Regularly check and respond to reviews from customers.
By following these steps, you'll be able to connect Google Analytics and a Google Business Profile to your Wix website. This will give you valuable insights into how users interact with your website and help customers find and recognize your business when searching online.
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