5 Elements that Should Be Above-the-Fold on Your Interior Design Website

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As an interior designer, you know that your website is often the first impression potential clients have of your business. But have you ever stopped to think about what's above the fold? For those who may be new to web design, "above the fold" refers to the area of your website that's visible without scrolling – in other words, the stuff that's front and center when someone lands on your site.

Think of it like a newspaper: the top half of the front page is considered "above the fold," and it's where the most important headlines and stories are usually placed. In web design, it's just as crucial to prioritize the most essential elements above the fold to grab visitors' attention and keep them engaged.

So, what should be above the fold on an interior designer's website? Here are the top essentials to get you started:

1. Logo and Header

Your logo is often the first thing visitors see when they land on your site. Make sure it's prominent and above the fold! Consider a header that includes:

Your logo: A clear, high-quality logo that represents your brand.
Tagline or slogan: A brief phrase that sums up your unique selling proposition (USP).
Navigation menu: A simple, intuitive menu that allows visitors to easily explore your site.

For example, check out Dwell and Oak's website (dwellandoak.com ). Their logo is prominently displayed at the top of the page, along with a tagline that highlights her expertise in transitional modern design in Westchester, New York along with residential renovations and furnishings.

2. Hero Image or Video

A hero image or video can make or break the first impression of your website. Choose something that showcases your style, talent, or a stunning project. Consider using:

A high-quality image: A large, high-resolution image that grabs attention and tells a story.
A video: A short, engaging video that highlights your design process, a project, or your team.

For instance, take a look at Studio McGee's website (studiomcgee.com). Their hero image showcases one of their beautiful design projects, complete with stunning lighting and decor.

3. Headline or Catchy Title

Your headline should be concise, clear, and attention-grabbing. Use it to entice visitors to explore further:

Use keywords: Include relevant keywords from your target audience's search queries.
Keep it short: Aim for 1-2 lines of text to avoid overwhelming visitors.
Make it descriptive: Use action verbs and descriptive language to paint a picture.

For example, check out California Daydreamers website (californiadaydreams.com). Her headline is big and directly connects with the audience she is trying to go after

4. Strong Call-to-Action (CTA)

A CTA encourages visitors to take action – whether it's contacting you, signing up for a newsletter, or exploring more content. Make sure it stands out above the fold! This is the first point to enticing visitors to explore further whether its scrolling down on the site, clicking to a new page, or taking that desired action of booking a discovery call.

Use contrasting colors: Use colors that stand out from the rest of your design.
Keep it simple: Avoid cluttered CTAs that confuse visitors.
Make it specific: Use action-oriented language like "Get Started" or "Contact Us."

For instance, take a look at Tobi Fairley's website (tobifairley.com). Her CTA is clear and prominent, encouraging visitors to work with her.

5. Brief Description or Tagline

A brief description or tagline provides context for your business and services:

Keep it concise: Aim for 1-2 sentences max.
Highlight your unique value proposition: What sets you apart from other interior designers?
Include relevant keywords: Use keywords from your target audience's search queries.

For example, check out Coastal Interior's website (coastal-interiors.co). Her brief description highlights her expertise in creating beautiful spaces with the earth in mind.

There you have it – the essential elements that should be above the fold on an interior designer's website! By prioritizing these must-haves, you'll create a compelling first impression and set yourself up for success with potential clients. Remember to keep it simple, intuitive, and visually appealing – after all, you want visitors to stay engaged and explore more of what you have to offer!