Kalissa Interior Designs
Branding + Web Design
When Kalissa Interior Designs came to us to build a new website, they had a clear vision: to connect with busy families and professionals who crave a luxurious yet livable space that keeps up with their fast-paced lifestyle. They wanted to attract people who love to mix and match textures, colors, and experiences to create a space that's both stunning and practical.
Kalissa's goal was to build a website that would draw in high-quality leads by using messaging that appealed to her ideal client base and made her services shine. She wanted a design that exuded luxury and sophistication, and a user-friendly website that could grow with her business as it expands.
Kalissa Interior Designs' website was due for a major overhaul when Kalissa reached out to me. She knew her site was in dire need of an update, and she'd even purchased a website template hoping it would be the solution. But soon, she realized that the template just wasn't enough - she needed my expertise to bring her vision to life, refine her messaging, and create a website that truly resonated with her ideal clients.
The challenges holding her back were:
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Developing brand messaging that spoke directly to her target audience and clearly communicated her service offerings
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Creating a website and brand design that exuded luxury, yet was also user-friendly and easy to navigate
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Building a website that strategically attracted high-quality leads, specifically busy families and working professionals, and converted them into booked clients
By working together, we crafted a cohesive online presence that accurately reflected Kalissa's brand and goals. The result? Increased traffic, bookings, and email signups - exactly what she was looking for.
Inside the Project - Inside the Project
Inside the Project - Inside the Project
WHAT WE DID
Brand Identity
Website Strategy
Wix Website
The Branding
Kalissa Interior Designs was looking to elevate their brand to reflect their luxurious and high-end interior design services. To achieve this, we crafted a comprehensive branding strategy that included a custom logo, typography, color palette, and visual styling.
The goal was to create a cohesive visual identity that would resonate with Kalissa's target audience and set her apart from competitors. We worked together to develop a brand kit that would serve as a guiding force for her future marketing efforts.
Our branding solutions included:
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A custom-designed logo that exudes luxury and sophistication.
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A carefully curated typography system featuring a selection of fonts that complement each other perfectly.
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A harmonious color palette that reflects Kalissa's unique style and aesthetic.
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A mood board that captures the essence of her brand's visual identity, providing a reference point for future marketing materials.
By developing these key elements, we gave Kalissa Interior Designs a strong foundation for building a consistent and recognizable brand. This will enable her to effectively communicate her values and services to potential clients, and establish herself as a leader in the interior design industry.
The Website
For Kalissa Interior Designs' website, we designed a strategic and user-friendly navigation that would set the stage for future growth and expansion. Built on Wix, the site is easy to update and maintain, making it an ideal solution for Kalissa's evolving business needs.
Our website solutions included:
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A thoughtful website design that incorporates strong call-to-actions, guiding users seamlessly to the information they need to find.
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Integration of essential tools and features, such as booking calendar and client login portals, to streamline operations and enhance user experience.
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A email marketing strategy, including pop-up forms and sign-up boxes, to collect subscribers and foster engagement with potential clients.
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Compelling copy that resonates with working families and busy professionals seeking high-end yet functional interior design solutions that meet their specific needs and lifestyle.
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SEO optimization through strategic use of page titles, meta descriptions, and alt image tags to increase online visibility and drive organic traffic from Google.
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A mobile-responsive layout that ensures a seamless user experience across all devices.
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A simple and intuitive interface that makes it easy for Kalissa to add content and keep her website fresh and up-to-date.
"We went from no inquiries to being booked out with projects "
The Results
Since launching its new website, Kalissa Interior Designs has experienced a substantial surge in website traffic and inquiries from potential clients, resulting in a notable increase in bookings. Furthermore, the site has also established a loyal following of email subscribers who are eager to stay up-to-date on the latest design trends and insights from Kalissa herself.
Traffic increased by 88%
No bookings through previous website & now are receiving inquiries and booking projects months in advance
Building a list of email subscribers to market to
Kalissa has the confidence in knowing the website is working for her and she has the ability to expand and grow with the tools offered within Wix
CATHLEEN PULLED MY WEBSITE TOGETHER IN A WAY THAT MADE MY LIVABLE LUXURY DESIGN STYLE SHINE
"When I found Cathleen, I was desperate for a website that would resonate my brand in-service offerings. I wanted my copy to be sincere and touching. Telling a story of how I could solve all of my potential client’s interior design problems. Originally, I thought that I could do it myself and bought a template and quickly realized I needed Cathleen’s expertise to pull it all together cohesively. She not only pulled it together, but did so in a way that really made my livable luxury design style shine. The end result is a very elegant website that markets my service offerings, my design style, and my personal voice beautifully."
LOVE FROM
Kalissa
