Angie Wilson Home
Branding + Web Design
Angie Wilson Home is a boutique luxury interior design studio serving the Midwest, with Angie also offering personalized real estate services in the Greater Indianapolis area. Angie’s clients often come to her during major life transitions—whether it’s navigating a divorce, moving to a new home, or downsizing. They seek a service that not only simplifies decision-making but also alleviates stress.
With her dual expertise in interior design and real estate, Angie offers a seamless, high-touch experience for clients needing both services. Her clientele expects nothing less than impeccable professionalism and exceptional results.
When Angie approached me, she was ready to elevate her online presence to match the caliber of her work. Together, we embarked on a comprehensive website design project to enhance her brand identity, increase visibility, and create a more engaging, user-friendly experience for her clients.
Angie Wilson Home envisioned a website that could beautifully represent their high-end services while seamlessly introducing real estate offerings. The aim was to create a welcoming and polished online presence that resonates with clients navigating life transitions and seeking both expertise and ease.
Our primary goals for the project included attracting ideal clients, generating more inquiries, and improving SEO to increase online visibility. To achieve these, we undertook a comprehensive redesign that included:
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Elevating the Website Aesthetic: Designed an elegant, upscale site to appeal to discerning real estate and interior design clients.
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Crafting a Cohesive Brand Identity: Selected typography, color palettes, and branding elements that resonate with Angie’s luxury audience.
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Guiding the Client Journey: Created a clear, intuitive structure to showcase services and help visitors navigate their specific needs.
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Streamlining Inquiries: Included a thoughtfully designed contact page for general inquiries and application forms on the services pages for both interior design and real estate offerings.
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Boosting Online Visibility: Implemented SEO strategies to help Angie connect with more clients across the Midwest.
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Highlighting Boutique Services: Positioned Angie’s high-end offerings front and center to attract her ideal clientele.
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Addressing FAQs: Provided answers to common client questions, enhancing user experience and building trust.
The result is a polished, user-friendly website that integrates Angie’s dual expertise in design and real estate. This website not only reflects the essence of her brand but also equips Angie Wilson Home to connect with and serve their clients at the highest level.
Inside the Project - Inside the Project
Inside the Project - Inside the Project
WHAT WE DID
Brand Identity
Website Strategy
Wix Website
The Branding
Angie Wilson Home sought to refine their brand to reflect the elegance of their luxury interior design services while seamlessly integrating their real estate offerings. To support this vision, we developed branding elements that balance sophistication with a warm, approachable Midwest charm, ensuring the brand resonates with their diverse audience.
Our branding solutions included:
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A Thoughtful Color Palette: A harmonious selection of calm, inviting tones that align with Angie Wilson Home’s style. This palette conveys sophistication, warmth, and approachability—appealing to homebuyers, sellers, and individuals or families seeking design services.
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Strategic Typography Pairings: Carefully chosen fonts that elevate professionalism while ensuring readability. These selections complement the overall aesthetic, creating a cohesive and polished look across all digital and print materials.
Through these updates, Angie Wilson Home’s brand now embodies their dual expertise in design and real estate, standing out as a trusted and stylish choice in the Midwest market.
The Website
For Angie Wilson Home’s website, we crafted a strategic, user-friendly design that seamlessly highlights both their luxury interior design and real estate services. Built on Wix, the site combines style and functionality, making it easy to update while elevating the brand’s online presence. This thoughtful design helps attract the right clients and supports the business in delivering exceptional service.
Our website solutions included:
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A Visually Engaging Layout: Featuring a clean, minimalist design with strong calls to action, the site effortlessly guides visitors to key information about interior design and real estate services, a curated portfolio, and case studies.
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Custom Application Forms: Tailored forms allow potential clients to easily inquire about services and determine if Angie Wilson Home is the right fit for their needs.
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Showcasing Case Studies: Dedicated sections highlight past projects, offering an inside look at the process, the work, and the results Angie Wilson Home delivers.
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Compelling Copy: Strategic and engaging text that speaks directly to clients seeking full-service interior design and real estate expertise.
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SEO Optimization: Smart implementation of page titles, meta descriptions, and alt image tags to improve online visibility and drive organic traffic.
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Mobile-Responsive Design: Ensuring a seamless and intuitive experience across all devices, from desktop to mobile.
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Ease of Maintenance: A straightforward interface that allows Angie Wilson Home to effortlessly update content and keep their site fresh.
This comprehensive website design not only enhances Angie Wilson Home’s digital presence but also serves as a powerful tool for connecting with and converting ideal clients.
The Results
Since launching the new website, Angie Wilson Home has achieved several transformative outcomes:
A Polished Professional Presence: The website now reflects the quality, expertise, and sophistication of Angie Wilson Home’s luxury interior design and real estate services. This elevated online presence reinforces their position as a trusted and sought-after brand in the Midwest.
An Engaging Digital Hub: The website functions as a dynamic platform where potential clients can explore the full range of services, browse an inspiring portfolio, and read detailed case studies that highlight Angie’s expertise and approachable working style.
Improved Client Experience: A user-friendly interface and mobile responsiveness ensure visitors have a seamless experience, building trust and making it easier to engage with Angie Wilson Home’s offerings.
Stronger Brand Identity: The cohesive branding, combined with compelling copy, clearly communicates Angie Wilson Home’s professionalism and commitment to helping clients navigate life changes with thoughtful design solutions.
